Millennial homebuyers, mortgage trends, and buyer trust—this episode breaks down exactly what the mortgage industry is missing in 2024. Kristin Messerli and Robbie Chrisman dig into new data from the NextGen Homebuyer Report, revealing why only 20% of millennials trust loan officers, what’s changed about the American Dream, and how affordability challenges and creative ownership strategies (like ADUs and co-buying) are redefining homeownership for millennials and Gen Z. Perfect for mortgage professionals, lenders, and real estate marketers who want to connect with the next generation of buyers. In this episode: • Why fewer millennials trust mortgage loan officers, and data-driven tactics to build trust with Gen Z and millennial homebuyers • The evolving definition of the American Dream: co-ownership, fractional homebuying, ADUs, and how younger buyers are rewriting the rules • Affordability in 2025: what’s working, what isn’t, and how down payment myths still keep buyers out of the market Timestamps: 00:00 - Intro & generational shifts (Millennials vs Gen Z) 03:52 - How millennial homebuying trends have changed 07:01 - Creative ownership: ADUs, co-buying, fractional shares 10:15 - Why mortgage companies still miss the mark with millennials 12:23 - Millennial trust data: only 20% trust loan officers (NextGen stats) 14:12 - Is the American Dream dead for millennials? 16:55 - Affordability, inflation, and the financial squeeze 24:39 - How FirstHome IQ is bridging the homebuyer education gap 28:49 - 2025 year in review & takeaways for mortgage pros 29:41 - Audience Q&A & top housing market predictions Subscribe for monthly episodes filled with actionable mortgage industry insights, millennial buyer research, and next-gen marketing strategies—direct from two of the industry’s most trusted voices.

On Today's Episode, Jeremy talks with TJ Harrington about innovation across home equity, title & capital markets and the GSEs. It's a fast paced episode and likely to spark the need to bring TJ back for an in-depth look at each topic. “Now” perspective: Home equities markets have been the strongest product this year. And as a result, HELOC and HELoan have been challenged by HEI products. HEI are becoming more standardized and mainstream. State regulators have pushed hard to make HEI disclosures, education and sales process more a part of the process to offset some licensing (or lack thereof) risks. "Next" perspective: TJ identified how rapidly changing the technology infrastructure around home equity, NonAgency and NonQM markets. Things like the real-time valuation of the property AND the title verification are now being captured and preserved in online registries. Think MERS but for title. This will allow more liquid markets and more actionable markets. "Later" perspective: All this is happening in the shadow of GSE Reform. TJ's big question to watch for later this year: Will the GSE's begin hiring innovation talent and starting to differentiate from each other with new product development? Or will things like legal status of the shares or "IPO" distract from the growth? #ChrismanCommentary #MortgageRates #HousingMarket #MortgageIndustry