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Winning Starts With Your Database
After talking with and interviewing hundreds of mortgage professionals, I can say with certainty: the loan officers who win in this...
Brian Vieaux
Sep 2, 2025
AI in Lending: Why Consumer-Facing Should Be the Last Stop, Not the First
The mortgage industry has no shortage of hype around artificial intelligence. Every week, a new vendor promises borrower-facing chatbots,...
Matthew VanFossen
Aug 25, 2025
Be the Positive Beacon Your Community Needs
Since originating my first loan in 1991, I’ve lived through plenty of cycles where the Fed gave us a dose of reality. Friday in Jackson...
Brian Vieaux
Aug 25, 2025
Why the HELPER Act Deserves More Than Silence
If you’re unfamiliar, the HELPER Act (Homes for Every Local Protector, Educator, and Responder) proposes a straightforward idea: allow...
Brian Vieaux
Aug 18, 2025
The Financial Fitness Flywheel: How Educated Clients Drive Sustainable Growth for LoanOfficers
In a market where every lead feels harder to come by and conversions take longer; loan officers are looking for an edge that will not...
Brian Vieaux
Aug 11, 2025
The New Reality of Portfolio Management: From Refi Boom to Boomlets
For decades, the mortgage industry's refi booms were predictable, secular events. A long-term downward trend in interest rates would...
Nathan Den Herder
Aug 8, 2025
CLEAR VICTORY: How Abdel Built a Winning Playbook in a Losing Market
The summer slowdown is real.But someone forgot to tell Abdel Khawatmi . While many loan officers are sitting on the sidelines waiting for...
Brian Vieaux
Aug 4, 2025
Control the Top of Your Funnel. Or Compete With Those Who Do.
I’ve seen this industry evolve through every imaginable market cycle. But I believe we’re now in a fundamentally different era, one...
Brian Vieaux
Jul 28, 2025
Rethinking Video: Why Loan Officers Can't Afford to Stay Off Camera
Spend enough time in one industry and you’ll likely see just about every shiny object come and go. But I can tell you with confidence:...
Brian Vieaux
Jul 21, 2025
The Point of Thought Advantage: What J.D. Power Data Reveals About Winning the Mortgage Consumer Before They Shop
Throughout my career in the mortgage industry, I’ve watched strategies come and go. Rate chasing. CRM drip campaigns. Lead buying. But...
Brian Vieaux
Jul 14, 2025
Tumult in the Credit Scoring Biz
Last week news came out that the FHFA, which oversees Fannie Mae and Freddie Mac, will now allow lenders to use Vantage 4.0 score....
Rob Chrisman
Jul 14, 2025
Disney, Price Elasticity, and Mortgage AI
It’s hard to tell if this is an article about mortgage tech or just me ranting about how expensive my kids are. Bill Maher joked, “I...
Marcus Lam
Jul 11, 2025
Rethinking Loan Officer Compensation: A Call for Industry-Wide Reform
Loan Officer Compensation (LO Comp) reform isn’t just a policy debate. It’s a litmus test for whether our industry can move beyond...
Brian Vieaux
Jul 7, 2025
Contingencies Can Cost You the Keys
Wesley Costello is the Executive VP of Sales Operations at AnnieMac Home Mortgage. Homebuyers Need Strategy and Preparation to Succeed In...
Wesley Costello
Jun 30, 2025
Dog Days of Summer: What Smart LOs Should Really Be Doing Right Now
You know what they say about July in this business. It's hot outside, but the pipeline’s cooling off. Interest rates aren’t dropping...
Brian Vieaux
Jun 30, 2025
Marketing with Purpose: The New Rules of Innovation, Authenticity, and Impact in the Mortgage Industry
In the ever-evolving world of mortgage finance, marketing has undergone a transformation just as profound as the products and platforms...
Sara Holtz
Jun 26, 2025
Rethinking Mortgage Operations: How AI Can Actually Lower Origination Costs
Mortgage lenders, ready for further adventures in the valley (of death), are at a crossroads. Despite massive tech spends, they continue...
Marvin Chang
Jun 25, 2025
MLO VieauxPoint: Budget Like an Owner, Not a Renter
Let’s talk about the advice most homebuyers don’t hear. When a renter becomes a homeowner, something fundamental shifts, or at least it...
Brian Vieaux
Jun 23, 2025
How Well Are Fannie, Freddie, and Ginnie Serving First-Time Home Buyers?
With the foundational mission of Fannie Mae, Freddie Mac, and Ginnie Mae centered around expanding access to homeownership, especially...
Robbie Chrisman
Jun 23, 2025
Reimagining Mortgage Manufacturing: The Rise of Background AI
We’re entering an inflection point in AI’s evolution: One where the hype begins to give way to real business transformation. Among the...
Steve Butler
Jun 17, 2025
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