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The Point of Thought Advantage: What J.D. Power Data Reveals About Winning the Mortgage Consumer Before They Shop
Throughout my career in the mortgage industry, I’ve watched strategies come and go. Rate chasing. CRM drip campaigns. Lead buying. But...
Brian Vieaux
Jul 14, 2025
Tumult in the Credit Scoring Biz
Last week news came out that the FHFA, which oversees Fannie Mae and Freddie Mac, will now allow lenders to use Vantage 4.0 score....
Rob Chrisman
Jul 14, 2025
Disney, Price Elasticity, and Mortgage AI
It’s hard to tell if this is an article about mortgage tech or just me ranting about how expensive my kids are. Bill Maher joked, “I...
Marcus Lam
Jul 11, 2025
Rethinking Loan Officer Compensation: A Call for Industry-Wide Reform
Loan Officer Compensation (LO Comp) reform isn’t just a policy debate. It’s a litmus test for whether our industry can move beyond...
Brian Vieaux
Jul 7, 2025
Contingencies Can Cost You the Keys
Wesley Costello is the Executive VP of Sales Operations at AnnieMac Home Mortgage. Homebuyers Need Strategy and Preparation to Succeed In...
Wesley Costello
Jun 30, 2025
Dog Days of Summer: What Smart LOs Should Really Be Doing Right Now
You know what they say about July in this business. It's hot outside, but the pipeline’s cooling off. Interest rates aren’t dropping...
Brian Vieaux
Jun 30, 2025
Marketing with Purpose: The New Rules of Innovation, Authenticity, and Impact in the Mortgage Industry
In the ever-evolving world of mortgage finance, marketing has undergone a transformation just as profound as the products and platforms...
Sara Holtz
Jun 26, 2025
Rethinking Mortgage Operations: How AI Can Actually Lower Origination Costs
Mortgage lenders, ready for further adventures in the valley (of death), are at a crossroads. Despite massive tech spends, they continue...
Marvin Chang
Jun 25, 2025
MLO VieauxPoint: Budget Like an Owner, Not a Renter
Let’s talk about the advice most homebuyers don’t hear. When a renter becomes a homeowner, something fundamental shifts, or at least it...
Brian Vieaux
Jun 23, 2025
How Well Are Fannie, Freddie, and Ginnie Serving First-Time Home Buyers?
With the foundational mission of Fannie Mae, Freddie Mac, and Ginnie Mae centered around expanding access to homeownership, especially...
Robbie Chrisman
Jun 23, 2025
Reimagining Mortgage Manufacturing: The Rise of Background AI
We’re entering an inflection point in AI’s evolution: One where the hype begins to give way to real business transformation. Among the...
Steve Butler
Jun 17, 2025
Why Superior Client Service Is the New Compliance Strategy in a Deregulatory Era
Deregulation may ease oversight, but it raises the stakes. Without the scaffolding of regulatory mandates, trust becomes the only real...
Katie Wilson
Jun 16, 2025
Why Mortgage Loan Officers Should Care About MISMO and How To Get Involved
Last week, I had the opportunity to attend the MISMO Summit in Boston, a gathering of the brightest minds shaping the standards that...
Brian Vieaux
Jun 16, 2025
The Cost to Produce a Loan
Whether it’s $12 or $13k per loan, do you really think that you’re going to markedly lower the cost to produce a loan this quarter? Or...
Rob Chrisman
Jun 6, 2025
MLO VieauxPoint: Are You Future-Proof?
This is the first installment of a weekly ‘check-in’ where I’ll be sharing actionable ideas to help Loan Officers build a stronger,...
Brian Vieaux
Jun 1, 2025
Modernizing Mortgage: A Roadmap for the Future of Residential Lending
The residential lending industry stands at a critical crossroads. Decades of traditional practices have left the mortgage process...
Jeremy Potter
May 30, 2025
Leveraging Rental Payment History to Approve More First-Time Homebuyers
Rent Payment History is both willingness and ability to pay The best indicator of whether someone can repay a monthly mortgage payment is...
Jeremy Potter
May 2, 2025
Navigating Rate Lock Renegotiations and Early Payoff Policies in Mortgage Lending
In the dynamic landscape of mortgage lending, managing rate lock renegotiations and early payoff scenarios is crucial for maintaining...
Matthew VanFossen
May 1, 2025
The Relationship is the Retention Strategy: Rethinking Borrower Loyalty in the Mortgage Industry
In today’s mortgage industry, the battle for borrower retention is increasingly being fought on the front lines of personal...
Rob Chrisman
May 1, 2025
The 2025 NextGen Homebuyer Report: Key Trends and Insights
The 2025 NextGen Homebuyer Report, conducted in partnership with National MI, provides an in-depth analysis of the evolving homeownership...
Kristin Messerli
Apr 14, 2025
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