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Marketing with Purpose: The New Rules of Innovation, Authenticity, and Impact in the Mortgage Industry
In the ever-evolving world of mortgage finance, marketing has undergone a transformation just as profound as the products and platforms...
Sara Holtz
Jun 26
Rethinking Mortgage Operations: How AI Can Actually Lower Origination Costs
Mortgage lenders, ready for further adventures in the valley (of death), are at a crossroads. Despite massive tech spends, they continue...
Marvin Chang
Jun 25
MLO VieauxPoint: Budget Like an Owner, Not a Renter
Let’s talk about the advice most homebuyers don’t  hear. When a renter becomes a homeowner, something fundamental shifts, or at least it...
Brian Vieaux
Jun 23
How Well Are Fannie, Freddie, and Ginnie Serving First-Time Home Buyers?
With the foundational mission of Fannie Mae, Freddie Mac, and Ginnie Mae centered around expanding access to homeownership, especially...
Robbie Chrisman
Jun 23
Reimagining Mortgage Manufacturing: The Rise of Background AI
We’re entering an inflection point in AI’s evolution: One where the hype begins to give way to real business transformation. Among the...
Steve Butler
Jun 17
Why Superior Client Service Is the New Compliance Strategy in a Deregulatory Era
Deregulation may ease oversight, but it raises the stakes. Without the scaffolding of regulatory mandates, trust becomes the only real...
Katie Wilson
Jun 16
Why Mortgage Loan Officers Should Care About MISMO and How To Get Involved
Last week, I had the opportunity to attend the MISMO Summit in Boston, a gathering of the brightest minds shaping the standards that...
Brian Vieaux
Jun 16
The Cost to Produce a Loan
Whether it’s $12 or $13k per loan, do you really think that you’re going to markedly lower the cost to produce a loan this quarter? Or...
Rob Chrisman
Jun 6
MLO VieauxPoint: Are You Future-Proof?
This is the first installment of a weekly ‘check-in’ where I’ll be sharing actionable ideas to help Loan Officers build a stronger,...
Brian Vieaux
Jun 1
Modernizing Mortgage: A Roadmap for the Future of Residential Lending
The residential lending industry stands at a critical crossroads. Decades of traditional practices have left the mortgage process...
Jeremy Potter
May 30
Leveraging Rental Payment History to Approve More First-Time Homebuyers
Rent Payment History is both willingness and ability to pay The best indicator of whether someone can repay a monthly mortgage payment is...
Jeremy Potter
May 2
Navigating Rate Lock Renegotiations and Early Payoff Policies in Mortgage Lending
In the dynamic landscape of mortgage lending, managing rate lock renegotiations and early payoff scenarios is crucial for maintaining...
Matthew VanFossen
May 1
The Relationship is the Retention Strategy: Rethinking Borrower Loyalty in the Mortgage Industry
In today’s mortgage industry, the battle for borrower retention is increasingly being fought on the front lines of personal...
Rob Chrisman
May 1
The 2025 NextGen Homebuyer Report: Key Trends and Insights
The 2025 NextGen Homebuyer Report, conducted in partnership with National MI, provides an in-depth analysis of the evolving homeownership...
Kristin Messerli
Apr 14
The Increasing Cost of EfficiencyÂ
Capacity planning is one of those things you learn through experience—sometimes the hard way. Back in college, when one of my roommates...
Marcus Lam
Apr 7
The Interest Rate Guessing Game
I am asked all the time where I think rates will be in six months. My answer, after I say that I can’t even predict where I’m going to...
James Hedvall
Apr 1
The Power of Third-Party Vendor Relationships in Mortgage Lending
Third-party vendors have become essential to mortgage lending, supporting everything from loan origination to post-close servicing. As...
John Wines
Mar 31
The Housing Market’s Wild, Wacky Tale
(A Story in the Style of Dr. Seuss) The builders, they built, but they couldn't build more, The costs were too high, the regs were a...
Rich Swerbinsky
Mar 31
Reshaping Home Finance: The Future of Fannie Mae, Freddie Mac, and U.S. Mortgage Policy
The vast majority of residential mortgages in the United States are originated, underwritten, funded, and ultimately sold in accordance...
Rob Chrisman
Mar 24


Mortgage Lending’s Power Shift: Why Banks Are Poised to Take Back Business
Over the past 15 years, the mortgage lending landscape has completely flipped. In 2010, depository institutions originated 81% of all...
Rich Swerbinsky
Mar 19
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