Since originating my first loan in 1991, I’ve lived through plenty of cycles where the Fed gave us a dose of reality.
Friday in Jackson Hole, Chairman Powell reminded us that while rate cuts may not come as fast as Wall Street, or Main Street, wants, relief is on the horizon. The Fed sees inflation easing, the economy balancing, and a pathway toward lower rates. That’s positive news.
But here’s the kicker.
As Robbie Chrisman shared on our most recent Last Word show, mortgage rates may not immediately fall in response. Markets already priced in much of this expectation. The headlines might not move the 30-year fixed overnight.
So what does this mean for you, the local Loan Officer?
It means this: you can’t wait for rates to carry your business. You have to carry the message.
While the media keeps amplifying fear and negativity, your community is desperate for a voice of calm and clarity. That’s where you come in.
The reality is, borrowers start their journey well before they apply. J.D. Power’s research shows that nearly half of buyers, especially Gen Y and Gen Z, want a lender by their side at the point of thought, not just at the point of sale.
Your role isn’t just to quote today’s rate. It’s to be the beacon of positivity and preparation. To show up in your community, online and offline, with education, encouragement, and a clear path to readiness.
Here’s my challenge:
→ Call your Realtor partners today and share the good news, momentum is shifting.→ Post something optimistic to your clients and followers that reminds them the American Dream isn’t dead…it’s just underprepared.→ Position yourself not as a salesperson waiting for rates, but as a guide helping people prepare no matter what rates are doing.
Because in this business, the loan officers who shine a light when things feel dark are the ones people remember when it’s time to buy.
Are you ready to be that positive beacon in your community?