This is the first installment of a weekly ‘check-in’ where I’ll be sharing actionable ideas to help Loan Officers build a stronger, repeatable, future-proof business.
Let’s start with a big question: What if the future of loan origination didn’t include you?
Not because you're not great at what you do, but because the rules have changed.
Stay with me on this.... What if the SAFE Act evolved and the regulations shifted just enough that a machine could handle ALL consumer-facing tasks that are required today to be done only by licensed Loan Officers (humans)? That includes disclosures, application intake, even loan advice (product/rates/pricing, etc) all facilitated without a human.
Now pause. Seriously...... sit with that for a second.
Ask yourself: If that shift were coming, what would you begin to do differently TODAY?
Invest in new tech? Would you deepen your client relationships? Teach more? Show up more? Would you make trust and connection your unfair advantage? Or exit the business altogether?
This is not about fear. It’s about focus.
The professionals who succeed in any version of the future will be the ones who invest in the things machines can’t replicate, empathy, trust, and meaningful advice.
Now allow yourself to imagine what your business would look like 3-5 years from now if you designed, developed and implemented strategies TODAY to future-proof your business & nothing ended up changing with the regulations?
So here’s this week’s strategy: Start future-proofing today by becoming the most human part of the mortgage experience.
Thank you to Chrisman Commentary for providing me the space to share with this amazing group of mortgage professionals. I want this to be valuable for you, the reader. Send me your ideas for future content. Brian.vieaux@finlocker.com a