
Marr Labs
Marr Labs delivers AI-powered voice agents that help mortgage lenders and financial services automate lead engagement, pre-qualification, customer support, and appointment scheduling through natural, human-like conversations. Serving regulated industries that demand speed, compliance, and a personalized experience, Marr Labs’ fully managed solutions integrate seamlessly with CRMs and business systems to accelerate sales pipelines, reduce operational costs, and scale high-quality customer interactions. With proven performance and enterprise-grade security, Marr Labs enables lenders to boost conversion rates and enhance borrower satisfaction—without sacrificing the human touch.
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Introduction & Mission
Marr Labs was founded to empower the mortgage industry with fast, reliable, and human-like customer engagement through AI voice agents. The company’s core purpose is to bridge the gap between technology and trust, making every conversation efficient, compliant, and personalized for both businesses and their customers. Marr Labs exists to help lenders and financial service teams improve lead engagement, service quality, and operational efficiency with solutions that feel truly human.
Core Services & Solutions
AI Voice Agents for Mortgage & Finance: Automate lead qualification, appointment scheduling, common borrower inquiries, and warm transfers to live agents—all in real time.
End-to-End Integration: Seamlessly connect with CRMs, loan origination systems, scheduling tools, and telephony—no technical expertise required.
Compliance & Security: SOC 2-compliant processes safeguard sensitive borrower data and ensure privacy at every touchpoint.
Rapid Deployment: From intake to live launch in under a month, with all configuration, training, and testing managed by Marr Labs’ expert team.
Analytics & Performance Reporting: Actionable insights into every interaction to optimize conversion, response time, and customer satisfaction.
Industries Served
Mortgage Lending & Servicing: Deep expertise powering high-volume borrower engagement, lead response, and support for major lenders and fintechs.
Financial Services: Proven capabilities across segments that prioritize regulatory compliance, rapid response, and complex customer journeys.
Emerging Verticals: Expanding solutions for home services, real estate, and any business where missed calls mean missed revenue.
Client Success & Case Studies
Case Study—Top 10 Lender: A major U.S. mortgage lender slashed cost-per-call by 81% and saved $39,000 monthly by deploying Marr Labs AI voice agents to qualify inbound leads and automate responses at scale.
Problem: Slow, inconsistent lead response and high call abandonment.
Solution: AI voice agents engaged new leads instantly, gathering critical data and warm-transferring qualified borrowers.
Outcome: Doubled conversion rates, reduced manual workload, and provided 24/7 coverage.
Better Mortgage leveraged Marr Labs to deliver not just efficiency but a more consistent, personalized borrower experience, helping them close more loans and scale without increasing staff.
Key Differentiators
Unmatched Speed & Scale: Engage every lead within one second—no human team can match this pace or flexibility.
Human-Like Conversational AI: Proprietary technology delivers conversations so natural they’re indistinguishable from those with live agents.
Enterprise-Grade Reliability & Security: 99.95%+ uptime, SOC 2-compliant systems, and seamless process orchestration for regulated clients.
Quick Time to Value: Deploy proof-of-concept in days and scale to full production within weeks, all managed end-to-end.
Industry Leadership: Built by veterans who helped invent foundational speech and AI tech, including the original team behind Vlingo (powering Siri) and leaders in large-scale AI deployments.
Talk to our AI Voice Agent now, book a demo, or start a proof of concept to see results firsthand. Whether you want immediate answers, a guided walkthrough, or a low-risk trial, Marr Labs makes it easy to get started.
Highlights
- Delivered a 99%+ task completion rate and handled millions of calls, ensuring dependable support and sales coverage for mortgage lenders.
- Reduced borrower call abandonment by engaging leads within one second using human-like, AI-powered voice conversations.
- Optimized lead qualification, appointment setting, and data capture through seamless integration with major CRMs and loan origination systems—no technical expertise required.
- Powered regulatory compliance and enterprise-grade security, with SOC 2-compliant processes and zero data exposure to third parties.
- Launched pilots in two to four weeks, enabling rapid deployment and measurable ROI without vendor lock-in or disruptive system changes.
- Lowers operational costs by up to 30% for clients while freeing staff to focus on high-value, revenue-generating activities.
Details
Vendor Category
AI Tools and Robotic Process Automation (RPA)
Pricing Model
Subscription-Based Pricing
Works well with

TrustEngine

TRUE
Overview
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Marr Labs
TrustEngine
TRUE
Overview
Marr Labs delivers AI-powered voice agents that help mortgage lenders and financial services automate lead engagement, pre-qualification, customer support, and appointment scheduling through natural, human-like conversations. Serving regulated industries that demand speed, compliance, and a personalized experience, Marr Labs’ fully managed solutions integrate seamlessly with CRMs and business systems to accelerate sales pipelines, reduce operational costs, and scale high-quality customer interactions. With proven performance and enterprise-grade security, Marr Labs enables lenders to boost conversion rates and enhance borrower satisfaction—without sacrificing the human touch.
Smarter, faster, and more personalized ways to win more loans with less effort.
Pre-Built AI Automation for Mortgage Operations
Highlights
- Delivered a 99%+ task completion rate and handled millions of calls, ensuring dependable support and sales coverage for mortgage lenders.
- Reduced borrower call abandonment by engaging leads within one second using human-like, AI-powered voice conversations.
- Optimized lead qualification, appointment setting, and data capture through seamless integration with major CRMs and loan origination systems—no technical expertise required.
- Powered regulatory compliance and enterprise-grade security, with SOC 2-compliant processes and zero data exposure to third parties.
- Launched pilots in two to four weeks, enabling rapid deployment and measurable ROI without vendor lock-in or disruptive system changes.
- Lowers operational costs by up to 30% for clients while freeing staff to focus on high-value, revenue-generating activities.
Mortgage Coach Highlights:
- Coach Anytime, Anywhere: Our new mobile app lets you identify opportunities among your target customers and create powerful presentations on the go. Send coaching experiences at scale, with just a few taps on the screen.
- Smarter Opportunities: Know exactly who to engage and when, with unmatched context. Identify non-credit opportunities to engage borrowers before they apply elsewhere.
- Homeowner Strategies: Replace confusing fee sheets with dynamic, goal-oriented Homeowner Strategy presentations that can be created in around 60 seconds.
- AI-Powered Assistant: Borrower-facing AI chat feature makes Homeowner Strategies even easier to understand by answering borrower questions 24/7.
Trusted Across the Industry:
- On average, loan officers report a 49% productivity boost due to Mortgage Coach.
- 80% of the Top 25 retail lenders of 2024 were Mortgage Coach customers.
- 97% of users agree Mortgage Coach makes engaging customers easier.
- 95% of users feel Mortgage Coach gives them a competitive edge.
- MOS platform integration into all three stages of loan manufacturing
- Pre-built automation for document indexing, data extraction, income analysis, and post-close review
- Mortgage-trained AI background workers with transparent, audit-safe outputs
- Interoperable design that works across LOS, AUS, and partner engines (including Candor)
- Cloud-delivered platform built for rapid deployment and fast operational ROI
- Proven productivity gains across underwriting and post-close operations





