Floify

Our Mission

At Floify, our mission is to empower lenders with the technology, flexibility, and intelligence they need to deliver exceptional lending experiences. We believe that mortgage technology should simplify—not complicate—the lending process. That’s why we’ve built a platform that adapts to every lender’s workflow, enhances borrower engagement, and scales effortlessly with your business.

 

Who We Are

Floify is a flexible mortgage point-of-sale (POS) platform with embedded AI that streamlines loan origination from application to approval. Trusted by banks, credit unions, and independent mortgage lenders nationwide, Floify helps teams boost efficiency, elevate borrower satisfaction, and grow their business with confidence.

 

Our Expertise

Floify is the only mortgage POS that seamlessly blends customization, embedded automation, and award-winning service into one solution:

• Dynamic AI – Embedded intelligence that classifies documents and automatically verifies borrower identity, income, and assets. It reduces time-to-file, improves accuracy, and empowers lenders to issue pre-approvals faster.

• Dynamic Apps – A no-code toolkit that allows lenders to design and configure their own loan applications and workflows—eliminating manual workarounds and giving full control to operations teams.

• Borrower Experience Excellence – A unified portal that simplifies document collection, communication, and transparency—helping lenders provide a borrower experience that’s fast, intuitive, and stress-free.

• Award-Winning Customer Support – Floify’s dedicated customer success and implementation teams deliver personalized guidance that ensures smooth onboarding, ongoing optimization, and lasting success.

Who We Serve

Floify empowers a wide range of mortgage lenders—from independent mortgage banks and credit unions to regional and national depository institutions—who are focused on delivering exceptional borrower experiences and operational efficiency.

 

Our platform is built for lenders who want to move faster, scale smarter, and adapt quickly to market demands. Thanks to Dynamic Apps, Floify gives teams the flexibility to configure loan applications and workflows that support even the most unique lending products—without custom development or workarounds.

Whether you’re streamlining retail lending operations, modernizing your borrower experience, or introducing new loan programs, Floify’s embedded AI and configurable platform give you the power to innovate with confidence.

 

Proven Impact

Floify delivers measurable results—boosting efficiency, borrower satisfaction, and profitability across top-performing lenders.

 

Case Study: Benchmark Mortgage’s Mortgage Nerd Group

For over a decade, Benchmark Mortgage has leveraged Floify’s POS to streamline borrower communication, document management, and lead capture. Within Benchmark, The Mortgage Nerd Group, led by top producer Denise Donoghue, used Floify’s flexibility to transform their origination workflow.

• 80 loan apps per month vs. 4 for non-configured teams

• 1,705 document uploads monthly vs. 51 for others

• 132 disclosures monthly, ranking #2 companywide

• 100% of team activity managed within Floify’s interface

By customizing loan applications, automating routing, and integrating directly with Encompass, Denise’s team shortened loan turn times, improved communication, and dramatically increased borrower satisfaction.

 

👉 Result: Floify’s configurability and embedded automation drove higher pull-through, faster closings, and a stronger brand experience.

 

Key Accomplishments

• First POS to support Fannie Mae and Freddie Mac’s rent-payment AUS initiative

• First to offer ADA-compliant borrower interfaces and multilingual loan applications

• Recognized as a HousingWire Tech100 and PropTech Breakthrough Award winner

• Trusted by thousands of lenders and loan officers nationwide

Why Floify

Floify stands apart as the dynamic mortgage POS designed to flex with your business, scale with your goals, and support you with excellence at every step.

Where flexibility meets intelligence. Floify’s mortgage POS is dynamic by design and trusted by lenders everywhere.