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FirstClose

Headquartered in Austin, Texas, FirstClose, Inc. provides fintech solutions to HELOC and mortgage lenders nationwide.  The company’s mission is to increase profitability and reduce cost for mortgage lenders. FirstClose makes this possible through offering systems and relationships that enable lenders to assist the lender’s borrowers more effectively, reduce closing costs, and ultimately shorten closing times.

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Overview
Point of Sale Systems

FirstClose was founded in 2000 to bring the mortgage industry home equity specific technology. Until that time, financial organizations had to cobble together processes of their own to address borrowers’ home equity needs, none of which were optimal solutions. Today, our clients enjoy a platform that seamlessly integrates with their LOS to identify viable applicants faster, accelerate HELOCs and home equity loan closings, as well as improve the borrower experience, all while mitigating risk.

 

Our business focus solves for industry challenges, which we do with a client-first mentality. We see ourselves as your partner, listening to your needs, anticipating the products that will deliver the greatest value, and providing them. Our commitment to excellence drives everything we do, including reinvesting in future-facing strategies to continually improve the home equity space.

 

Our end-to-end platform focuses on 4 major areas:

 

Digital Application

  • Give Customer Instant Feedback on Home Valuation, Available Equity & Loan Options
  • Deliver Credit Decisions within 5-7 minutes
  • Data Feeds Back to Your Decision Engine – Allows for an Instant Pre-Approved Offer with an Audit Trail

Borrower & Lender Portal

  • Simplify Interactions between Borrowers, Providers and Your Institution
  • Personal, Secure Portal for the Borrower in Your Branding
  • Complete Initial Disclosures, Track “To-Dos” to Keep Loan on Schedule, Upload Documents, Schedule Closing

Order Management Services

  • Venders Selected Based on Your Business Rules
  • Ala-Carte or Automated Ordering
  • Collaborate Online with All Parties Involved – Reducing Phone Calls, Emails, Faxes & Errors!
  • Automatically Assign Vendors by Product, Loan Type & Geography
  • All Data and Documents Flow to your LOS, including Custom Fields
  • Standard & Custom Reports

Digital Closing

  • Wet, Hybrid & eClosingExperiences Supported
  • Enable Borrowers to Self-Schedule Closing
  • Access to Remote Online Notary (RON) Networks
  • Post-Close Access to All Signed Loan Documents

Highlights

  • Over 225 clients
  • Average time to close 5-10 days
  • 25% increase in pull through rates
  • 35% increase in online applications
  • 77% decrease in turn times
  • HousingWire TECH100 Multi-Year Winner
  • Inc. 5000 Multi-Year Winner

Details

Vendor Category

Point of Sale Systems

Pricing Model

Volume-Based Pricing

Works well with

Overview

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Interested in learning how this solution can transform your mortgage business? Request more details to discover how it can streamline operations, improve efficiency, and integrate seamlessly with your existing workflow.

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Product Comparison

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FirstClose

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Floify

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Tidalwave

Overview

Headquartered in Austin, Texas, FirstClose, Inc. provides fintech solutions to HELOC and mortgage lenders nationwide.  The company’s mission is to increase profitability and reduce cost for mortgage lenders. FirstClose makes this possible through offering systems and relationships that enable lenders to assist the lender’s borrowers more effectively, reduce closing costs, and ultimately shorten closing times.

Where flexibility meets intelligence. Floify’s mortgage POS is dynamic by design and trusted by lenders everywhere.

The Only Agentic AI Mortgage POS+

Highlights
  • Over 225 clients
  • Average time to close 5-10 days
  • 25% increase in pull through rates
  • 35% increase in online applications
  • 77% decrease in turn times
  • HousingWire TECH100 Multi-Year Winner
  • Inc. 5000 Multi-Year Winner
  • Increase Profitability – Tackle margin compression head-on with automation that reduces manual work, improves accuracy, and drives efficiency across every loan file.
  • Enhance the Borrower Experience – Deliver a seamless, digital-first journey with simplified applications, faster approvals, and transparent communication from start to close.
  • Attract & Retain Top Talent – Empower elite loan originators with a powerful, flexible POS that adapts to their workflows—boosting productivity and satisfaction.
  • Differentiate Your Brand – Stand out in the crowded mortgage market with a modern, configurable platform that delivers a superior borrower and lender experience.
  • Simplify Compliance – Navigate complex regulations confidently with Floify’s secure, governed environment designed for peace of mind and data integrity.
  • Dynamic Apps – A no-code solution that lets lenders customize loan applications, streamline workflows, and eliminate workarounds—no developers required.
  • Dynamic AI – Embedded intelligence that automates document classification and instantly verifies borrower identity, income, and assets, cutting time-to-file and boosting pull-through.
  • Award-Winning Support – Backed by an expert team recognized for best-in-class service, Floify partners with lenders every step of the way to ensure success.
  • Tidalwave delivers instant answers for borrowers: Through direct integrations with Fannie Mae and Freddie Mac, Tidalwave enables loan officers to give borrowers real-time pre-approvals instead of making them wait weeks.
  • Tidalwave eliminates paperwork chasing: By connecting with Plaid, Argyle, and Truv, Tidalwave instantly handles income, employment, and asset checks—freeing loan officers from manual, time-consuming tasks so they can focus on closing loans.
  • Tidalwave integrates seamlessly into lender systems: It works with ICE Mortgage Technology to extend automation into compliance checks, document management, and borrower communications—supporting multilingual journeys without extra work for staff.
  • Tidalwave cuts lender costs and boosts margins: Freddie Mac reports that loan origination costs have jumped 35% ($3,000 more per loan) and the average lender now loses ~$600 per loan. By automating up to 70% of manual work, Tidalwave reduces costs by $1,500+ per loan and turns costly bottlenecks into profit opportunities.
  • Tidalwave broadens access to more borrowers: With built-in Spanish-language support, Tidalwave helps loan officers serve the 23% of Hispanic borrowers who face language barriers—without the need for translators.
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