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FirstClose

Headquartered in Austin, Texas, FirstClose, Inc. provides fintech solutions to HELOC and mortgage lenders nationwide.  The company’s mission is to increase profitability and reduce cost for mortgage lenders. FirstClose makes this possible through offering systems and relationships that enable lenders to assist the lender’s borrowers more effectively, reduce closing costs, and ultimately shorten closing times.

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Overview
Point of Sale Systems

Headquartered in Austin, Texas, FirstClose provides fintech solutions to HELOC and mortgage lenders nationwide. The company's mission is to increase lender profitability, reduce costs, and enable faster closings — delivering an end-to-end home equity platform powered by intelligent automation that helps lenders close in as little as 5–10 days.


FirstClose XpressEquity POS

XpressEquity is a fully integrated, end-to-end home equity lending platform that connects seamlessly with your Loan Origination System (LOS), streamlining every step from application to closing.


Digital Application

  • Delivers instant feedback on home value, available equity, and loan options — with credit decisions in as little as 5–7 minutes. Data flows directly into your decision engine, enabling instant pre-approved offers with a complete audit trail.


Borrower Portal

  • Connects loan data and files from the digital application, LOS, and OMS to simplify interactions between borrowers, providers, and the lender's team. Borrowers can complete initial disclosures, track to-do items, and upload documents — all driven by the LOS-assigned loan number.


Accelerated Closings

  • Identify qualified borrowers faster, accelerate HELOC and home equity loan closings, improve borrower experience, and mitigate risk — without disrupting existing workflows.


Intelligent Order Management Automation

Streamline and centralize vendor ordering for valuation, flood, and title services using configurable business rules, ensuring data flows directly into the LOS to support faster closings and operational efficiency."


Smart Vendor Selection

  • Automatically select vendors and auto-assign by product, loan type, and geography using configurable business rules and order logic flow.


Flexible Ordering Options

  • Supports everything from one-click à la carte ordering to fully automated ordering — giving lenders complete control over their fulfillment process.


LOS Integration & Reporting

  • All documents flow to the LOS, data auto-populates appropriate fields including custom fields, and dashboards with standard reports help monitor statuses, score providers, and improve vendor relationships.

Highlights

  • Over 225 clients

  • Average time to close 5-10 days

  • 25% increase in pull through rates

  • 35% increase in online applications

  • 77% decrease in turn times

  • HousingWire TECH100 Multi-Year Winner

  • Inc. 5000 Multi-Year Winner

Details

Vendor Category

Point of Sale Systems

Pricing Model

Volume-Based Pricing

Works well with

Overview

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Interested in learning how this solution can transform your mortgage business? Request more details to discover how it can streamline operations, improve efficiency, and integrate seamlessly with your existing workflow.

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Floify

Overview

Headquartered in Austin, Texas, FirstClose, Inc. provides fintech solutions to HELOC and mortgage lenders nationwide.  The company’s mission is to increase profitability and reduce cost for mortgage lenders. FirstClose makes this possible through offering systems and relationships that enable lenders to assist the lender’s borrowers more effectively, reduce closing costs, and ultimately shorten closing times.

The ONLY Intelligent Mobile Native Point of Sale from Application to Close

Where flexibility meets intelligence. Floify’s mortgage POS is dynamic by design and trusted by lenders everywhere.

Highlights
  • Over 225 clients

  • Average time to close 5-10 days

  • 25% increase in pull through rates

  • 35% increase in online applications

  • 77% decrease in turn times

  • HousingWire TECH100 Multi-Year Winner

  • Inc. 5000 Multi-Year Winner

  • End-to-End Automation: The only intelligent mobile POS that automates the mortgage process from application to close
  • AI-Powered: Built-in AI tools across underwriting, loan comparison, income verification, and pre-qualification
  • Intelligent Automation: rules-based triggers and automated workflows to reduce manual tasks across the mortgage lending process.
  • GSE-Ready: Native integrations with Freddie Mac LPA, AIM API, and major LOS platforms including Encompass
  • Trusted Scale: Serving over 2,700 financial institutions worldwide including IMBs, banks, and credit unions
  • All-in-One, End-to-end Suite: Engagement, origination, closing, incentive compensation, and analytics in a single platform on web and mobile-native apps.
  • Increase Profitability – Tackle margin compression head-on with automation that reduces manual work, improves accuracy, and drives efficiency across every loan file.
  • Enhance the Borrower Experience – Deliver a seamless, digital-first journey with simplified applications, faster approvals, and transparent communication from start to close.
  • Attract & Retain Top Talent – Empower elite loan originators with a powerful, flexible POS that adapts to their workflows—boosting productivity and satisfaction.
  • Differentiate Your Brand – Stand out in the crowded mortgage market with a modern, configurable platform that delivers a superior borrower and lender experience.
  • Simplify Compliance – Navigate complex regulations confidently with Floify’s secure, governed environment designed for peace of mind and data integrity.
  • Dynamic Apps – A no-code solution that lets lenders customize loan applications, streamline workflows, and eliminate workarounds—no developers required.
  • Dynamic AI – Embedded intelligence that automates document classification and instantly verifies borrower identity, income, and assets, cutting time-to-file and boosting pull-through.
  • Award-Winning Support – Backed by an expert team recognized for best-in-class service, Floify partners with lenders every step of the way to ensure success.
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