Vibe Coding, Continued: From Idea to Live Resource in a Single Afternoon
Two weeks ago, we talked about "vibe coding" as a mindset shift for loan officers. Not learning to code. Not becoming a software company. Simply using modern AI tools to turn plain-English ideas into live, useful resources faster than traditional marketing workflows allow.
This week, I want to make it tangible.
I built a live consumer-facing page using nothing more than an AI assistant and our CRM. No developer. No design sprint. No long intake process. The goal wasn't to create a perfect asset. It was to show how quickly a loan officer can spin up something genuinely helpful and immediately usable in real conversations.
You can see the live example here: https://info.finlocker.com/vibe-coded-lo-page
That distinction matters.
Most loan officer marketing still falls into one of two buckets: content that looks good but doesn't do anything, or tools that do something but take months to launch. Vibe coding sits in the middle. You start with a real consumer problem, describe the solution in plain language, generate a first version, and publish. Then you improve it based on how people actually use it.
The page itself is intentionally simple. It's a "How to Buy a Home" style hub that answers the questions buyers are already Googling, stressing over, or asking friends at dinner. Am I ready? What should I be doing first? What mistakes do people make before they ever talk to a lender? Where do credit, savings, and timing actually fit?
None of this information is new. What's new is how fast it can be packaged into a single, coherent resource that lives in one place and can be shared instantly.
Here's the mindset shift loan officers need to internalize: speed now beats polish. Not sloppiness, but momentum. A resource that goes live today and improves next week will outperform the one that never ships because it's waiting on approvals, edits, or a quarterly marketing calendar.
The real leverage comes from how these pages get used.
Instead of sending a generic "checking in" email, you send a link to something you built that answers real questions. Instead of posting another mortgage tip graphic on social media, you share a resource people can bookmark. Instead of re-explaining the same concepts on every call, you walk clients through a page that mirrors your process.
That changes the dynamic of the relationship. You're no longer just a transaction point. You're the person who gave them clarity before paperwork ever showed up.
One unexpected benefit of building the page was how quickly it clarified my own thinking. When you're forced to explain readiness, timing, and preparation in writing, gaps show up fast. That's a feature, not a bug. Vibe coding isn't just a marketing exercise. It's a way to sharpen how you coach buyers.
These resources don't need to be one-size-fits-all.
A loan officer working with first-time buyers might build a readiness checklist and a simple eight-week prep plan. Someone focused on move-up buyers might create a "sell and buy without panic" guide. A
lender partnering closely with agents could build a shared buyer education hub that keeps everyone aligned without constant follow-ups.
The tools already exist. AI assistants can draft the content. CRMs and website builders can host it. Distribution happens through email, text, and social, channels loan officers already use every day.
The barrier is no longer technical. It's mental.
Too many loan officers still believe valuable resources have to come from corporate, vendors, or marketing departments. Vibe coding flips that assumption. If you can explain something clearly to a borrower on a call, you can turn it into a page, a checklist, or a guide in the same afternoon.
The competitive advantage going forward won't be who has the biggest marketing budget. It will be who can create useful things quickly, put them in front of consumers, and iterate based on real conversations.
That's the muscle worth building. #VieauxPoint