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Control the Top of Your Funnel. Or Compete With Those Who Do.
I’ve seen this industry evolve through every imaginable market cycle. But I believe we’re now in a fundamentally different era, one...
Brian Vieaux
Jul 28, 2025
July 22: LO jobs, TPO lender available; marketing, processing, servicing tools; STRATMOR on revenue growth; FHA, EPDs, and disasters; LOs and videos
You may not believe in climate change, but your insurance company and mortgage servicer certainly do. It is a fact that warmer air can...
Rob Chrisman
Jul 22, 2025
Rethinking Video: Why Loan Officers Can't Afford to Stay Off Camera
Spend enough time in one industry and you’ll likely see just about every shiny object come and go. But I can tell you with confidence:...
Brian Vieaux
Jul 21, 2025
July 15: LO jobs; Corresp. & wholesale, internal audit, verification products, Redlining webinar; When LOs should prospect; Bank M&A
Here’s a cool password: 2 444 66666 8888888 9. (You can figure it out.) I’m no IT wizard, but some are. Do you want AI to open your...
Rob Chrisman
Jul 15, 2025
The Point of Thought Advantage: What J.D. Power Data Reveals About Winning the Mortgage Consumer Before They Shop
Throughout my career in the mortgage industry, I’ve watched strategies come and go. Rate chasing. CRM drip campaigns. Lead buying. But...
Brian Vieaux
Jul 14, 2025
July 8: Branch opportunities; MSR exchange, DSCR, DPA/energy, automated bank statement analysis tools; LO comp changes on the table
We’re in the summer travel season. TSA will be eliminating its “shoes off” policy, and many will be sampling today’s rollout of Spicy...
Rob Chrisman
Jul 8, 2025
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