For lenders, the most important metric is often the one they do not measure. For all the dashboards tracking pull-through, pipeline conversion, lock fallout, and funded loan volume, there is a gap at the very beginning of the mortgage funnel that continues to erode performance in ways most organizations do not fully see. That gap is application abandonment: the borrowers who start an application with intent, engage just enough to indicate demand, and then disappear before ever becoming a...