I have been in mortgage long enough to watch communication shift from a nice-to-have skill into a real competitive edge. Buyers today can shop lenders as easily as they shop homes, and many do. Not because the first loan officer failed them on rates or accuracy, but because the experience felt off. It felt pushy instead of helpful, scripted instead of conversational, more like being sold than being guided. That reaction matters, especially with Millennial buyers, who are not just comparing...