Generative artificial intelligence (genAI) did not arrive quietly in the mortgage industry. It burst onto the scene with accelerated timelines and forced uncomfortable questions about relevance, speed, and survival. For many leaders, AI remains a buzzword or a vague mandate handed down from the boardroom. For others, it has become an existential inflection point. The difference between those two perspectives is not technology. It is mindset and this gut-based belief that radical change is...